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2023 / Website
Museum of Illusions
Modular Website That Serves Client's Multi-Brand Needs
Overview
Museum of Illusions is a unique project that quickly became one of the fastest-growing education and entertainment places in the world. It is located in more than 40 cities, 25 countries on 4 continents, and still continues to expand!
Our project goal was to create a modular, white-label website with multi-brand capability, that can be easily customized for different cities that have different visual communication.
One Master Template to Rule Them All
We created a main master theme, which each sub-brand uses as a master template. This way, we developed a system where one deployment of web application serves all sub-brands instantly e.g. upgrade functionalities or resolve bugs.
An Improved Ticketing System
We worked in partnership with RocketRez, the client’s chosen ticket booking software, where we used our UX expertise to improve and implement the checkout flow.