Overview

Remember getting a ton of the peanut-y delights for your 10th birthday because you knew all kids loved it? You can’t go wrong with choosing Smoki—a fact that became the new brand statement.

We incorporated that freedom and playfulness into the web storytelling, based on before/after snacking situations that anyone can relate to. To make it fun and interactive for the visitor, we made the page scroll the main guide through the stories, concluding each and every one with a satisfying audio element. Of course, we’re talking about “the” crunch.